Insights
Practical digital marketing and web growth notes
Short, useful articles from the people doing the work.
Advertising · 1 min read
What should a lead cost your business?
A simple way to work out the most you can pay for a lead and still grow profitably.
- cost per lead
- Google Ads
- Meta ads
Websites · 1 min read
Why a slow website quietly costs you sales
Every extra second of load time loses visitors. Here's how to check yours in five minutes.
- website speed
- PageSpeed Insights
- Core Web Vitals
SEO · 1 min read
A local SEO checklist for service businesses
Ten steps to show up when nearby customers search for what you do.
- local SEO
- Google Business Profile
- Google Maps
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