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  • Kestrel Logistics
  • Advertising

B2B lead engine for a freight company

Google Ads and a rebuilt quote funnel turned an ignored website into the main source of new contracts.

Headline result

212

Qualified leads in 6 months

Qualified leads in 6 months
212
Cost per lead
$18
Lead-to-quote rate
41%
  1. Overview

    We rebuilt the quote form into a three-step funnel and launched search campaigns on high-intent freight keywords.

For the first time we know exactly what a lead costs us. Their monthly report is the one I actually read.
Daniel Okafor, Commercial Director at Kestrel Logistics

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Kestrel Logistics: B2B lead engine for a freight company