- Kestrel Logistics
- Advertising
B2B lead engine for a freight company
Google Ads and a rebuilt quote funnel turned an ignored website into the main source of new contracts.
Headline result
212
Qualified leads in 6 months
- Qualified leads in 6 months
- 212
- Cost per lead
- $18
- Lead-to-quote rate
- 41%
Overview
We rebuilt the quote form into a three-step funnel and launched search campaigns on high-intent freight keywords.
For the first time we know exactly what a lead costs us. Their monthly report is the one I actually read.
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