- Crescent Homes
- Advertising
Selling out phase one of a villa project
A launch campaign and site-visit funnel sold 92% of a new villa community's first phase.
Headline result
820
Site visits booked
- Site visits booked
- 820
- Cost per lead
- $14
- Phase one units sold
- 92%
The work
Inside the project
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The challenge
Crescent Homes was launching an off-plan villa community outside the city. Buyers needed to see the site before committing, but getting them there was the hard part.
What we did
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Built a launch website with floor plans, the payment plan and a downloadable brochure
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Ran Meta and YouTube campaigns with 3D walkthroughs aimed at families and overseas buyers
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Created a “Book a site visit” funnel with free weekend transport from the city
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Set up call-backs within 15 minutes of every booking
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The result
820 site visits booked and 92% of phase one sold during the launch window.
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