- CityPath Labs
- SEO
The first lab people find, in every neighbourhood
Local SEO across nine branches made CityPath the top result for “lab near me” searches in their city.
Headline result
+240%
Organic traffic
- Organic traffic
- +240%
- Page-one keywords
- 31
- Calls from Google Maps
- 3.4x
The work
Inside the project
5 images · tap any to enlarge
The challenge
CityPath had nine branches but one generic website page and unclaimed map listings. Smaller labs with better listings were winning the searches that matter most: “lab near me” and “blood test near me”.
What we did
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Built a dedicated page for every branch with timings, tests offered, parking and directions
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Claimed and optimised all nine Google Business Profiles with photos, services and weekly posts
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Started a review programme that asks every patient for feedback when their report is delivered
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Published guides on common tests that answer the questions patients actually search for
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The result
Organic traffic more than tripled, and calls straight from Google Maps became the lab's biggest source of new patients.
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